The process by which innovators realize their ideas has been transformed by Kickstarter. However, it may seem impossible to get your project noticed on Kickstarter because there are thousands of campaigns active at any given time.
Then, how precisely do you obtain that desired position? It’s a combination of engagement, strategy, and preparation, so it’s not just luck. Now let’s explore the actions you should do to improve your chances of being Get Featured on Kickstarter.
Understanding How Kickstarter Works
Let’s begin by discussing Kickstarter and the significance of being featured before delving into the strategies. Kickstarter is a platform that facilitates the crowdfunding of project funding for creators. On Kickstarter, how can I get featured? When your project is “featured” on Kickstarter, it appears more prominently on the homepage or in carefully chosen lists, which allows you to reach a wider audience.
Why does this matter? Put simply, increased visibility attracts additional backers. Kickstarter’s front page is high-profile real estate, and projects that are highlighted there benefit from increased visibility and a higher likelihood of funding. Let’s now dissect the requirements and approaches for having your campaign featured. Kickstarter’s Selection Criteria for Featured Campaigns
Kickstarter curates campaigns that they believe are interesting, high-quality, and have potential for success. Here are a few factors that the Kickstarter team considers:
- Quality of the Project Video: First impressions count, and a well-made project video can make a huge difference.
- Clarity in Storytelling: How well does your campaign tell its story? Is it compelling and easy to understand?
- Campaign Page Design: A clean, visually appealing, and well-organized campaign page catches the eye of both backers and Kickstarter staff.
- Engagement with Backers: Early and consistent engagement shows Kickstarter that your campaign is active and well-managed.
These elements, combined, increase your chances of standing out from the crowd. Also Read this How to Get Featured in Tech Crunch?
Creating an Engaging Project Video
Your project video is one of the most critical elements of your campaign. It’s the first thing most visitors will see, so it needs to capture their attention quickly.
- Keep it Short and Sweet: Ideally, your video should be between 1-3 minutes long. Too short, and it might not cover enough information. Too long, and you risk losing your audience.
- Tell a Story: Use your video to tell a compelling story. Who are you? What’s your project? Why does it matter? Include personal anecdotes or experiences that show your passion for the project.
- Visuals Matter: Good lighting, clear audio, and professional editing can go a long way. If your video looks polished, people are more likely to take your project seriously.
Kickstarter Algorithms: What You Need to Know
Kickstarter uses algorithms to feature projects based on engagement, backer activity, and overall campaign quality.
- Stay Active: Keep your campaign page updated, respond to backers, and maintain a high level of activity.
- Encourage Shares: The more people share your campaign on social media, the higher it will rank on Kickstarter’s algorithm.
- Maintain Momentum: Avoid mid-campaign lulls by running limited-time promotions, stretch goals, and updates.
The Role of Timing in Getting Featured
Believe it or not, when you launch your campaign can have a significant impact on its success.
- Seasonality: Certain times of year may be more favorable for specific campaigns. For example, launching a holiday-themed product in December makes sense.
- Optimal Launch Day: Many creators find success launching mid-week (Tuesday or Wednesday) when engagement tends to be higher.
- Campaign Length: Kickstarter recommends a 30-day campaign. It’s long enough to build momentum but short enough to maintain excitement.
Using Kickstarter’s Tools to Your Advantage
Kickstarter offers several built-in tools that can boost your campaign.
- Stretch Goals: Announce additional goals if you surpass your initial funding target. This keeps backers excited and encourages higher pledges.
- Kickstarter Live: Use Kickstarter Live to engage with potential backers in real-time. It’s a fantastic way to build a personal connection.
- Analytics: Pay attention to the data. Kickstarter’s analytics can help you see where your traffic is coming from, which can inform your promotional efforts.
Conclusion
Getting featured on Kickstarter is a combination of preparation, quality, and engagement. From creating a captivating project video to engaging with backers, every detail matters. By following the steps outlined in this guide, you’ll give your campaign the best possible chance of success—not just getting featured but reaching (or even exceeding) your funding goals.
